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AUTOMOTIVE INDUSTRY
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Hyundai announces specifics of Its Hybrid Lifetime Battery Guarantee

The local automaker promotes hybrid adoption at technology demonstration for the president in D.C.

by Jennifer OckPublished: February 03, 2012 12:05 PM

Costa Mesa-based Hyundai Motor America revealed its Lifetime Hybrid Battery Replacement Guarantee to President Barack Obama at a technology demonstration summit in Washington D.C.

The guarantee stipulates that if the 2012 Sonata Hybrid lithium polymer battery fails, Hyundai will replace the battery and match recycling expenses for the old battery pack free of charge to the original owner. The coverage is not transferable, and does not apply to lease and commercial vehicles or vehicles serviced outside the U.S.

The automaker introduced the warranty earlier this month at the North American International Auto Show in Detroit, which will cover all U.S. 2012 model year Sonata Hybrids and is the first of its kind in the industry. The coverage extends the benefits of Hyundai Assurance, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, the 10-year/100,000-mile powertrain promise, and five years of complimentary Roadside Assistance.

"Even with all the hybrid vehicle options on the market today, there is still limited demand for these vehicles because of barriers to customer adoption such as uncertainty about the technology and performance," said Michael O'Brien, Hyundai’s vice president of corporate and product planning. "By offering the Lifetime Battery Replacement Guarantee, Hyundai is addressing customer concerns and demonstrating our confidence in the durability of our product."

The Hybrid Sonata, along with its Hybrid Blue Drive technology, carries a lithium polymer battery pack, making Hyundai the first automaker in the world to integrate such power-efficient battery technology into production vehicles. The “next generation” of lithium ion technology, lithium polymer is ideally apt for automotive applications based upon its durable and trusted chemistry.

Developed with Hyundai's partner, LG Chem, the lithium polymer cells harbor a manganese spinel framework that creates a suitable balance between power delivery, energy density and thermal stability. Thermal stability is an fundamental component in securing durability, erasing the need to replace the battery pack during the normal lifespan of the vehicle.


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