Fountain Valley-based Hyundai Motor America is launching a new “Loyalty” ad campaign on ABC and ESPN during World Cup soccer game coverage.
The campaign is made up of three 30-second vignettes focusing on the faithfulness of soccer fans and the brand loyalty of Hyundai car owners. The ads will fill 287 spots during games and halftimes, as well as commercial breaks during shows such as “Sports Center,” “World Cup Prime” and “World Cup Live.” Jeff Bridges narrates the close of each ad, offering the observation: "Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai."
"The FIFA World Cup represents the height of fan passion and loyalty on a global scale," said Jeff Spiegel, executive creative director of Innocean, the agency that developed the ad for the automaker. "And this year's World Cup happens to coincide with Hyundai becoming number one in customer loyalty. … The loyalty message made for a natural fit."
The launch coincides with AutoPacific marketing and consulting firm’s presentation of its first President’s Award to the carmaker for achieving high marks in 48 categories.
Hyundai Motor America is a subsidiary of Korea's Hyundai Motor Co.
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