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Rest assured: Hyundai expands its trademark program
The Fountain Valley automaker's Assurance platform will include warranty coverage, roadside assistance.
By Carol StarcevicPublished: January 04, 2010 04:40 AM
Fountain Valley-based Hyundai Motor America is enhancing its successful Assurance program this year. It's a move that's expected to continue to draw in car buyers looking for a good deal.
The automaker's platform is expanding to include its America’s Best Warranty and 24-hour Roadside Assistance. These join its trendsetting job-loss vehicle return coverage, created in 2009, which allows customers to return their new vehicle if they experience unexpected economic difficulties.
The vehicle-return policy set a precedent prompting other industries, such as the airline and retail sectors, to upgrade similar consumer guarantees.
What's more, the firm improved its market share at a quick rate in 2009, due in part to the program.
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The automaker's platform is expanding to include its America’s Best Warranty and 24-hour Roadside Assistance. These join its trendsetting job-loss vehicle return coverage, created in 2009, which allows customers to return their new vehicle if they experience unexpected economic difficulties. The vehicle-return policy set a precedent prompting other industries, such as the airline and retail sectors, to upgrade similar consumer guarantees. What's more, the firm improved its market share at a quick rate in 2009, due in part to the program. NEXT PAGE >> Related headlines Irvine-based Toyota Material Handling launches new social media program Costa Mesa's T3 Motion delivers 'green' mail service Broadcom chips in for Bluetooth audio technology Irvine’s Hop-on sparks deal with Electric Cigarettes |
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