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Fountain Valley's Hyundai taps into gaming industry
Automaker's Genesis Coupe featured in 'Forza Motorsport 3' for Xbox 360.
By Kristen SchottPublished: November 03, 2009 12:20 PM
Fountain Valley-based Hyundai is tapping into the booming gaming industry: The automaker's 300-horsepower Genesis Coupe is among the cars featured in "Forza Motosport 3" for the Xbox 360.
Hyundai hopes that the game will help boost interest in its cars among driving enthusiasts and the younger demographic, according to Joel Ewanick, vice president of marketing for Hyundai.
In a statement, Hyundai says that U.S. teens have "spending power" of more than $170 billion per year and influence $65 billion of their parents' spending. What's more, 18- to 30-year-old males spend more time playing video games than they do watching TV. Clearly, it's a huge market.
"Forza Motorsport 3" was developed by Turn 10 Studios, a Washington-based racing video game developer created internally by Microsoft Game Studios. The game features more than 400 autos, including the Rhys Millen Racing Red Bull Genesis Coupe, HKS Genesis Coupe and an in-game model. The vehicles can be driven on more than 100 tracks and courses worldwide.
"The mission for Genesis Coupe was to create a pure performance car
and for it to appear in such a realistic racing simulator is awesome,"
adds Ewanick.
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Hyundai hopes that the game will help boost interest in its cars among driving enthusiasts and the younger demographic, according to Joel Ewanick, vice president of marketing for Hyundai. In a statement, Hyundai says that U.S. teens have "spending power" of more than $170 billion per year and influence $65 billion of their parents' spending. What's more, 18- to 30-year-old males spend more time playing video games than they do watching TV. Clearly, it's a huge market. "Forza Motorsport 3" was developed by Turn 10 Studios, a Washington-based racing video game developer created internally by Microsoft Game Studios. The game features more than 400 autos, including the Rhys Millen Racing Red Bull Genesis Coupe, HKS Genesis Coupe and an in-game model. The vehicles can be driven on more than 100 tracks and courses worldwide. "The mission for Genesis Coupe was to create a pure performance car and for it to appear in such a realistic racing simulator is awesome," adds Ewanick. NEXT PAGE >> Related headlines Mission Viejo Mitsubishi opens today Kingston Digital, Paramount offer movies in a flash Irvine's Boost Mobile adds 2.1 million customers Microsoft opens store at The Shops at Mission Viejo |
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