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MARKETING INDUSTRY NEWS
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Irvine-based INK revamps TrustCommerce's website

The integrated marketing firm designed and launched the new platform.

By Amanda MolinaroPublished: November 29, 2010 02:01 PM

Irvine-based TrustCommerce has a new and improved website, thanks to integrated marketing firm INK, also in Irvine, which designed and launched the new platform.

TrustCommerce, which provides online payment technology to merchants, developers and resellers, among others, tapped INK to create a site that would fall in line with the company's brand positioning and the quality of its services.

INK was founded in 2006 and provides services such as brand strategy, marketing planning, creative execution and management. Clients include Cisco, Yokohama, Vizio and Quest Software.

“As advertisers, our goal is to take a service or product and make it easy for our clients’ consumers to understand," said Rob Patterson, INK's brand manager. "INK worked closely with the TrustCommerce team to design and develop a site that not just updated the look and feel, but allowed the consumer to clearly understand the information presented."

The new site showcases TrustCommerce's technology platforms, such as its integrated solutions for health-care and connectivity environments, as well as its program that allows payments to be processed directly from a merchant's website. The updated site also provides privacy, speed and security to users, among other benefits.

“The tone of the new site is professional and detail-oriented, innovative and modern, bold and passionate, trustworthy and secure, and technology and people-focused,” said Patterson.

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