"Stereotypical images of masculinity and femininity shape dating choices and continue to be perpetuated in the mass media," says Feliciano.
Asian-American women are often shown to be hyper-feminine, which contrasts noticeably with the sexual image of Asian men. And the portrayal of strong African-American women is at odds with the idea of femininity.
"Cultural portrayals of African-American women in the media continue to stress traits seen as negative, such as bossiness," she continues. This could explain why these women experience higher levels of rejection.
UCI sociology associate professor Belinda Robnett and graduate student Golnaz Komaie also contributed to the study, which is online in the March issue of the Social Science Research journal.