WEB DESIGN
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Irvine-based Automatic takes the cake
Company selected by The Cheesecake Factory to design 'experiential' Web site.
By Kristen SchottPublished: July 28, 2009 10:16 AM
Hungry for a slice of cheesecake? Then look no further than The Cheesecake Factory's innovative new Web site created by Irvine-based digital company Automatic Partners LLC.
Automatic and The Cheesecake Factory are touting the new Web design as "experiential," saying that the restaurant comes alive online through the site.
“When we first saw the concept presented by Automatic, you could feel the energy and buzz in the room – we knew we were onto something that was truly revolutionary," says Mark Mears, chief marketing officer for The Cheesecake Factory.
The company spent months researching and performing technical trials to find the newest concepts for the eatery's site, as well as studying restaurant Web sites and marquis Web sites from other digital companies. Among the findings: "Web design was stuck in 2-D and relegated to static technologies,” according to Philip Shaw, chief solutions officer for Automatic.
“A 3-D site offers some ‘live’ elements like video, but we wanted to take it one step further," he continues.
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Automatic and The Cheesecake Factory are touting the new Web design as "experiential," saying that the restaurant comes alive online through the site. “When we first saw the concept presented by Automatic, you could feel the energy and buzz in the room – we knew we were onto something that was truly revolutionary," says Mark Mears, chief marketing officer for The Cheesecake Factory. The company spent months researching and performing technical trials to find the newest concepts for the eatery's site, as well as studying restaurant Web sites and marquis Web sites from other digital companies. Among the findings: "Web design was stuck in 2-D and relegated to static technologies,” according to Philip Shaw, chief solutions officer for Automatic. “A 3-D site offers some ‘live’ elements like video, but we wanted to take it one step further," he continues. NEXT PAGE >> Related headlines Irvine-based Autobytel names most likely 'Cash for Clunkers' trade-ins Musical e-mails? myContactCard's BuzzMail chimes in Encrypted e-mails, finally? Yes, says Marshal8e6 Boost Mobile goes back to school with Barnes & Noble |
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