“The sale supports our strategy to capitalize on the growth of the wholesale specialty coffee market with our strength as a premier roaster and distributor of the world's finest coffees,” says J. Russell Phillips, president and CEO of Diedrich Coffee. “With the increasing demand for specialty coffees in homes, restaurants and offices, we are realizing strong growth in our wholesale business, especially in the sale of K-Cups through office coffee distributors, specialty stores and online retailers.”
Diedrich specializes in sourcing, roasting and selling premier coffees and markets three brands – Diedrich, Gloria Jean’s and Coffee People – online and through specialty retailers, office service distributors and restaurants. It’s also one of only four roasters licensed by Keurig Inc. to produce the K-Cups single-cup brewing system. << PREVIOUS PAGE