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MOBILE INDUSTRY
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Kelley Blue Book announces new user-friendly mobile website

The new site for iPhone, Android and Windows phones aims to streamline research process.

by Mackenna WaterhousePublished: June 15, 2012 08:30 AM

Irvine-based Kelley Blue Book, a widely-used new- and used-vehicle information source for consumers and car dealers, announced Tuesday its new mobile website that is expected to aid car buyers in their research process.

The mobile site was recently named Outstanding Mobile Website in the first Web Marketing Association MobileWebAwards this year. The site features a 360-degree vehicle view, consumer reviews, safety rating, vehicle specifications and new-car comparisons.  

"With the recently redesigned mobile-optimized site, shoppers now have access to even more trusted and essential vehicle information right in the palm of their hands, to aid them throughout the shopping process while on-the-go or directly from the dealership lot," said Chip Millson, product director for kbb.com mobile at Kelley Blue Book.

The site also tracks and stores the history of user searchers to streamline the research process.


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