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Irvine-based Kelley Blue Book releases Black Friday auto market research
Survey finds that new-car shoppers are likely to take advantage of deals, if available.
by Caitlin AdamsPublished: November 23, 2009 11:30 AM
A new report from Irvine-based Kelley Blue Book shows that new-car buyers are more willing to buy an auto on Black Friday if, of course, deals are offered.
When asked how likely they would be to purchase a new car on Black Friday, 55 percent of shoppers said they were somewhat likely, while only 12 percent said that they were very or extremely likely to purchase a new car.
However, when asked what effect additional Black Friday pricing incentives or discounts would have on their purchase timeframe, 32 percent of in-market consumers said they would definitely purchase a new car sooner than they planned, and an additional 65 percent said they would consider buying a vehicle sooner if incentives were available.
Among shoppers who said they were not likely to buy a new car on Black Friday, 17 percent said that the incentives and discounts they are aware of now are not good enough for them, while 35 percent said they are waiting for better deals.
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When asked how likely they would be to purchase a new car on Black Friday, 55 percent of shoppers said they were somewhat likely, while only 12 percent said that they were very or extremely likely to purchase a new car. However, when asked what effect additional Black Friday pricing incentives or discounts would have on their purchase timeframe, 32 percent of in-market consumers said they would definitely purchase a new car sooner than they planned, and an additional 65 percent said they would consider buying a vehicle sooner if incentives were available. Among shoppers who said they were not likely to buy a new car on Black Friday, 17 percent said that the incentives and discounts they are aware of now are not good enough for them, while 35 percent said they are waiting for better deals. NEXT PAGE >> Related headlines MAZDA2 debuts Dec. 2 Kia's Irvine headquarters earns design distinction Irvine-based Kia receives accolade for 2010 Soul 'OC METRO Minute,' Nov. 18: 2011 Kia Sorento rolls off production line |
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