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Kia models ranked best in class for consumer appeal

J.D. Power and Associates place Soul, Optima at the top of rankings

by Griffin RogersPublished: August 13, 2012 08:25 AM

Two car models from Kia Motors America, headquartered in Irvine, received the highest scores in a recent study by J.D. Power and Associates for consumer appeal. The Kia Optima and Soul were recognized as two of the most appealing vehicles within their class.

In the “Midsize Car” category, the 2012 Optima ranked highest in a tie with the Volkswagen Passat. The 2012 Soul outclassed other vehicles in the “Compact Multi-Purpose Vehicle” group.  

The 2012 Automotive Performance, Execution and Layout study measures the vehicle buyer’s gratification with their recent purchase. Design, layout, performance and content are among the factors taken into consideration. This year’s study focused on buyers’ needs and preferences to downsize their vehicles without sacrificing quality or amenities.

"As key entries in Kia's design-led transformation, the Optima and Soul have attracted new customers to our showrooms, and the results of the J.D. Power and Associates' APEAL Study illustrates just how delighted these new buyers are with the purchase of their new Kia vehicles," said Michael Sprague, executive vice president of marketing and communications at KMA.  

Owner evaluations of more than 80 vehicles were gathered in the study, along with responses from more than 74,000 new car owners who had purchased a car within 90 days.

"Both of these popular models, along with the rest of the Kia vehicle line, continue to deliver on a promise to offer U.S. consumers high-quality vehicles with an impressive combination of design, performance, comfort, safety and technology,” Sprague said.

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