A recently released 2011 Environmental Protection Agency fuel economy trends report noted that Irvine-based Kia Motors America has exhibited the most significant improvement in the industry in fuel economy and carbon emissions reduction. According to the EPA’s publication, Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2011, Kia reduced its carbon emissions by 10.1 percent and increased its fuel economy by 11.6 percent between 2009 and 2010. The automaker is now tied for the highest Corporate Average Fuel Economy, at 27 miles per gallon.
Kia introduced its first hybrid vehicle in 2011 and will include its fuel-efficient Idle Stop and Go technology in its 2013 Rio models. With its EcoDynamics philosophy and an alternative fuel and powertrain research initiative, the company has developed top fuel-efficient and low-emissions technologies.
"As an industry leader in fuel economy, Kia is committed to providing safe, high-quality vehicles that are socially relevant to consumers," said Michael Sprague, vice president of marketing and communications at Kia Motors America. "Our goal is to stay ahead of the industry by applying innovative technologies such as direct-injection and turbocharged engines to advance our efforts and continue improving on the benchmarks Kia has set in the sustainability realm."
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