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AUTO INDUSTRY NEWS
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Kia Forte earns Top Safety Pick award

It’s the third model in company history to get the honor.

BY ASHLY MCGLONEPublished: April 20, 2010 08:16 AM

The 2010 Kia Forte compact sedan was selected the Top Safety Pick by the Insurance Institute for Highway Safety.

The Forte earned the title in the Small Car category. It’s the third vehicle in company history to earn the title. Kia’s Soul urban passenger vehicle earned the title in 2010, as did the Sedona minivan shortly after its launch in 2006.

“The Kia brand is growing rapidly in the U.S., thanks to new vehicles such as the Forte that embody our core philosophies of quality, value, style and safety," says Michael Sprague, marketing vice president of Kia Motors America, based in Irvine. "Forte offers buyers a youthful and dynamically styled vehicle with an impressive array of standard safety features, and being honored as an IIHS Top Safety Pick award winner furthers its position as a top contender in its segment and a vehicle that offers consumers the entire package."

The new Forte, which replaced the manufacturers popular Spectra model, earned the highest achievable ratings in frontal, side, rear and rollover impact crash safety tests.

Numerous safety features contributing to performance include advanced active front headrests, two-stage airbags, four-wheel disc brakes with antilock brake system, a traction control system and a tire pressure monitoring system.

Pricing of the Forte begins at $13,695 for the LX trim, $15,995 for the EX trim and $17,495 for the SX trim.

Standard amenities in the model include Sirius Satellite Radio capabilities, auxiliary audio input jack and USB port, and Bluetooth wireless technology.  

Kia Motors America is the marketing and distribution arm of Kia Motors Corp., based in Seoul, South Korea. KMA recorded its 15th annual consecutive increase of U.S. market share in 2009 and recently achieved its best quarter sales ever.

There are more than 670 Kia dealers throughout the country.

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Readers Feedback:

This only applies to Fortes built AFTER Oct. 2009. Fortes built before that date are not as safe and their owners are apparently out of luck.
Comment at 4/21/2010