Irvine-based Kia Motors America garnered Best Buy designations by Consumer Guide Automotive for its 2011 Kia Optima midsize car and its 2011 Sorento midsize SUV. And the 2011 Sportage earned a Recommended designation from the guide.
Editors at Consumer Guide Automotive test-drove more than 150 vehicles before deciding on the honors. The annual list is designed to assist consumers in making car-buying decisions based on the best overall value of models in 18 distinct categories.
"Receiving three awards from Consumer Guide Automotive reflects Kia's growing presence in the U.S. market and is a direct result of the brand's ongoing design-led transformation," said Michael Sprague, Kia’s vice president of marketing and communications. "Continuing into 2011 with the arrival of the brand's first turbocharged and hybrid vehicles in the U.S., Kia will continue to meet consumer's evolving needs and deliver on the company's philosophy of delivering vehicles with high levels of style, quality and value."
The all-new Optima – the official vehicle of the NBA – advances that design-led transformation with its dramatic new styling and design characteristics, and it features Kia’s first turbo and hybrid engine options available in the U.S.
The Sorento – the first vehicle to roll off the line at Kia’s new state-of-the-art manufacturing plant in West Point, Ga. – has been the brand’s best-selling model every month this year since its introduction in early January. The 2011 Sorento crossover utility vehicle – or CUV – offers consumers a well-appointed, well-equipped option for the dynamic and discerning driver.
The all-new Sportage CUV combines the best in image, safety, and value together with increased levels of performance and efficiency, comfort and convenience. In addition to its Recommended designation, the model earned a 2010 Top Safety Pick honor by the Insurance Institute for Highway Safety.
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