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AUTO INDUSTRY NEWS
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Kia Optima, Sorento named Best Buys

The designation comes from Consumer Guide Automotive, which also gave a nod to the Sportage.

BY CAITLIN ADAMSPublished: December 21, 2010 09:15 AM

Irvine-based Kia Motors America garnered Best Buy designations by Consumer Guide Automotive for its 2011 Kia Optima midsize car and its 2011 Sorento midsize SUV. And the 2011 Sportage earned a Recommended designation from the guide.

Editors at Consumer Guide Automotive test-drove more than 150 vehicles before deciding on the honors. The annual list is designed to assist consumers in making car-buying decisions based on the best overall value of models in 18 distinct categories.

"Receiving three awards from Consumer Guide Automotive reflects Kia's growing presence in the U.S. market and is a direct result of the brand's ongoing design-led transformation," said Michael Sprague, Kia’s vice president of marketing and communications.  "Continuing into 2011 with the arrival of the brand's first turbocharged and hybrid vehicles in the U.S., Kia will continue to meet consumer's evolving needs and deliver on the company's philosophy of delivering vehicles with high levels of style, quality and value."

The all-new Optima – the official vehicle of the NBA – advances that design-led transformation with its dramatic new styling and design characteristics, and it features Kia’s first turbo and hybrid engine options available in the U.S.

The Sorento – the first vehicle to roll off the line at Kia’s new state-of-the-art manufacturing plant in West Point, Ga. – has been the brand’s best-selling model every month this year since its introduction in early January. The 2011 Sorento crossover utility vehicle – or CUV – offers consumers a well-appointed, well-equipped option for the dynamic and discerning driver.

The all-new Sportage CUV combines the best in image, safety, and value together with increased levels of performance and efficiency, comfort and convenience. In addition to its Recommended designation, the model earned a 2010 Top Safety Pick honor by the Insurance Institute for Highway Safety.

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Readers Feedback:

sounds interesting - I'm usually a Toyota fan.
Comment at 12/22/2010
I have been in the car business for over 20 years and it never ceases to amaze me how these reports from all the different agencies fool the public into buying the cars it chooses from just a test drive. When you buy a vehicle you should be buying for reasons such as safety, dependibility,quality and value but you should also be buying for long term reasons. What is the vehicle going to be worth in a year, 2 years or ten years from now? What is the maintenance costs over that period of time? What does it cost to repair the vehicle should it end up in a collision? They don't tell you very much except that it is a top pick. You get what you pay for and that is the bottom line. If you want REAL QUALITY, you have to pay for it and when it comes time to trade that vehicle in, it will be worth more than a cheaper vehicle. Look at the quality of the materials on the inside of the vehicle as well as the outside. The two manufacturers in the ad make better vehicles than they did a few years back, however the cheap plastic parts they use will buckle in the extreme heat of summer and the dash boards and seat materials will crack and chip and break and on and on. I see it every day in this business. Buy smart and it will pay off when you go to trade or sell your investment of which is the second largest purchase you make next to a home.
Comment at 12/22/2010