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AUTOMOTIVE NEWS
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Irvine-based Kia receives accolade for 2010 Soul

Active Network Inc. honors the model for value, flexibility and fun.

by Caitlin AdamsPublished: November 17, 2009 11:00 AM

The Active Network Inc. has singled out the 2010 Kia Soul: The Irvine-based automaker's model garnered the Super Value Award in the annual competition that identifies the best cars for drivers leading high-activity, athletic lifestyles.

The Soul has already netted a number of honors for its affordability, performance and cross-category versatility. Among them: It was named to Time.com’s Most Exciting Cars of 2010 list and given a Top Safety Pick by the Insurance Institute for Highway Safety.

"In addition to offering an impressive package of style, safety features and value, Soul also offers those with a more active lifestyle high functionality without sacrificing excitement," says Michael Sprague, vice president of marketing for Kia Motors America.

The 2010 Active Lifestyle Vehicle Awards featured 30 vehicles competing across seven automotive categories, including Super Value, Best Value on-road, Best Value off-road, Luxury on-road, Luxury off-road, Green ALV and Minivan.

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