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AUTOMOTIVE NEWS
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Irvine-based Kia earns praise for Soul model

Auto was named the Best Hatchback of 2010 by Cars.com.

By Irvina KanarekPublished: January 18, 2010 12:40 PM

Irvine-based Kia Motors America has garnered yet another award for one of its popular models: The Soul was named the Best Hatchback of 2010 by Cars.com.

The Web site selected top vehicles in six categories, such as Best New SUV of 2010 and Best New Hybrid Sedan of 2010, based on their value, safety features, comfort, handling and style. And the Soul, with its unique design, low price and personalization options, was among the winners.

The model is leading Kia's brand transformation, according to Michael Sprague, vice president of marketing for the company, along with the Forte, Forte Koup and 2011 Sorento crossover.

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