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Irvine-based Kia's Web site honored with top ranking
J.D. Power and Associates notes the site’s helpful content and overall appearance, among other attributes
By Carol StarcevicPublished: March 18, 2010
In its 2010 Manufacturer Web Site Evaluation Study, J.D. Power and Associates has given the Web site produced by Irvine-based Kia Motors America the top ranking. The automaker scored a No. 1 rating for shopping usefulness, ease of navigation, upload speed, overall appearance and content. Kia is now a five-time award recipient, the most of any automobile manufacturer.
In kia.com’s “virtual garage” consumers can customize digital vehicles with an array of interior options, colors and accessories. This images contained in this subpage significantly improve on conventional photos with the use of CGI (computer-generated imagery), allowing consumers to create an almost limitless combination of available options.
According to the J.D. Power and Associates report, Kia’s success was due in part to continued improvements made to branding emphasis and new content associated with newer models such as the Forte and Soul; the Web site’s Experience Forte section is popular with shoppers.
“Our consumer site integrates seamlessly with the latest in Web service technologies and provides an immersive online experience while focusing on ease of navigation,” says Michael Sprague, vice president of KMA marketing.
Kia vehicles are currently in a significant design-led transformation. In addition to the Forte compact sedan, Kia’s line features the new two-door Forte Koup, the Soul, the Rondo CUV, the Sedona mini-van, the Optima midsize sedan and the fuel-efficient Rio and Rio5 subcompacts. The launch of the 2011 Sorento CUV, the official vehicle of the National Basketball Association, will be the first vehicle to be built at Kia’s first U.S.-based manufacturing facility, in West Point, Georgia.
Related headlines
Hyundai takes top spot on Kelley Blue Book list
Orange County Transportation Authority names new deputy CEO
Breaking: O.C. district attorney sues Toyota
Iteris inks $1.1 million traffic-system management deal
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In kia.com’s “virtual garage” consumers can customize digital vehicles with an array of interior options, colors and accessories. This images contained in this subpage significantly improve on conventional photos with the use of CGI (computer-generated imagery), allowing consumers to create an almost limitless combination of available options. According to the J.D. Power and Associates report, Kia’s success was due in part to continued improvements made to branding emphasis and new content associated with newer models such as the Forte and Soul; the Web site’s Experience Forte section is popular with shoppers. “Our consumer site integrates seamlessly with the latest in Web service technologies and provides an immersive online experience while focusing on ease of navigation,” says Michael Sprague, vice president of KMA marketing. Kia vehicles are currently in a significant design-led transformation. In addition to the Forte compact sedan, Kia’s line features the new two-door Forte Koup, the Soul, the Rondo CUV, the Sedona mini-van, the Optima midsize sedan and the fuel-efficient Rio and Rio5 subcompacts. The launch of the 2011 Sorento CUV, the official vehicle of the National Basketball Association, will be the first vehicle to be built at Kia’s first U.S.-based manufacturing facility, in West Point, Georgia. Related headlines Hyundai takes top spot on Kelley Blue Book list Orange County Transportation Authority names new deputy CEO Breaking: O.C. district attorney sues Toyota Iteris inks $1.1 million traffic-system management deal |
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