BRANDING
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Ladera Ranch's Strategic Storage Trust rebrands
Firm changes name to SmartStop Self Storage.
Breanna MoorePublished: November 17, 2009 01:35 PM
Ladera Ranch-based Strategic Storage Trust Inc. has launched a major rebranding campaign: The firm is becoming SmartStop Self Storage.
The goal for the brand is to set new standards in the customer service industry, to offer innovative services and advanced technologies and to keep SSTI communities healthy by devoting time to community outreach, according to SSTI Chairman and CEO H. Michael Schwartz.
“SmartStop Self Storage has a national footprint but we think more locally,” Schwartz explains. “More like a neighborhood family business.”
Schwartz says that SSTI decided to launch the new rebranding effort because of its continuously expanding portfolio and national presence.
SSTI’s portfolio currently includes 24 properties located in 13 states – all in all, approximately 16,375 storage units and 2.2 million rentable square feet of storage space. The firm hopes to rebrand all properties with the SmartStop Self Storage name in the near future.
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The goal for the brand is to set new standards in the customer service industry, to offer innovative services and advanced technologies and to keep SSTI communities healthy by devoting time to community outreach, according to SSTI Chairman and CEO H. Michael Schwartz. “SmartStop Self Storage has a national footprint but we think more locally,” Schwartz explains. “More like a neighborhood family business.” Schwartz says that SSTI decided to launch the new rebranding effort because of its continuously expanding portfolio and national presence. SSTI’s portfolio currently includes 24 properties located in 13 states – all in all, approximately 16,375 storage units and 2.2 million rentable square feet of storage space. The firm hopes to rebrand all properties with the SmartStop Self Storage name in the near future. Related headlines UC Irvine's computer model sees positive results in alternative fuels Irvine-based Kia receives accolade for 2010 Soul Aliso Viejo's Summit Office Campus inks two new tenants |
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