The Laguna Beach Visitors & Conference Bureau (LBVCB) announced that Laguna Beach is the first to launch a citywide partnership with Clean the World Global LLC, an Orlando-based nonprofit organization that ships gently used hotel toiletries to developing nations and domestic homeless shelters. Twenty-two hotels and lodging properties in Laguna Beach will join the effort to recycle soap, shampoo and other hygiene items that would otherwise be discarded.
All 18 of the city’s properties with 20 or more guest rooms, plus four locations with less than 20 rooms, will collect the soap from their guest rooms for donation to Clean the World. After sanitizing the toiletries to rid them of bacteria, Clean the World distributes them to countries in need.
Clean the World aims to combat disease, establish consistent hygiene practices and reduce waste. Every day, 9,000 children die of preventable diseases, and often lack access to soap. By recycling and providing simple hygiene items like bar soap, Clean the World contributes to the reduction of both disease and waste. Hotels throw away tons of slightly used toiletries, but through partnering with Clean the World, these items can be reused and distributed to divert waste from landfills. Since its inception in 2009, Clean the World has donated 9 million bars of soap to 45 countries, reducing 600 tons of waste in the U.S. and Canada.
LBVCB CEO and president Judy Bijlani said the city was glad to aid the organization in its important goal.
"We're impressed by the efforts of Clean the World and wanted to show our support in a unique way by becoming the first citywide program to embrace its lifesaving mission. Our seaside village is an inviting retreat for art lovers, environmentalists and beach enthusiasts, and the idea of recycling soaps and protecting our planet is something we wholeheartedly support," Bijlani said
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