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Local Corporation unveils new cloud-based advertising platform
The Rovion Ad Management Platform targets local shopping markets
By Elaine MurphyPublished: November 15, 2011 01:05 PM
Irvine-based media company Local Corporation has introduced a new cloud-based advertising system, the Rovion Ad Management Platform (RAMP). The first advertising platform of its kind, RAMP allows agencies and brands to quickly create and launch rich media advertisements for the mobile and online spheres.
RAMP, which does not require Flash coding, is directed toward hyperlocal advertising in local consumer shopping markets and is intended for advertisers to deliver information regarding product availability and cost. Publishers can customize ads to fit the needs of differing local markets, increasing their company’s sales.
Targeting local markets via smartphone ads leads to an increase in company revenue, visibility and accessibility, as half of all mobile search queries are directed at local businesses. Users conducting these searches tend to spend their money at local businesses within a day. Locally targeted rich media advertising now represents 10 percent of the local online ad market, and revenue from rich media advertising is expected to grow to $5.1 billion by 2016.
"We believe RAMP will significantly impact the online advertising space, changing the expectations of the entire value chain,” said Michael Sawtell, chief operating officer, Local Corporation. “Thanks to RAMP, creative professionals can quickly make critical changes to increase ad relevancy. Additionally, the unique inclusion of local product data is a potentially powerful solution for retailers.”
Broadcast Interactive Media (BIM), based in Madison, Wis., is among the first to utilize the RAMP system and increase its advertising efficiency.
“RAMP will allow us to create rich media campaigns across our vast ad network of TV, radio and newspaper properties. As a result of using RAMP to create and deliver campaigns, we expect to serve up to 500 million impressions per month, which illustrates the platform’s ability to scale,” said BIM vice president of local sales, Mike Schuch.
Related headlines
Local.com expands agreement with AT&T Interactive
Local.com’s Spreebird launches mobile apps
Local.com launches Exact Match
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RAMP, which does not require Flash coding, is directed toward hyperlocal advertising in local consumer shopping markets and is intended for advertisers to deliver information regarding product availability and cost. Publishers can customize ads to fit the needs of differing local markets, increasing their company’s sales. Targeting local markets via smartphone ads leads to an increase in company revenue, visibility and accessibility, as half of all mobile search queries are directed at local businesses. Users conducting these searches tend to spend their money at local businesses within a day. Locally targeted rich media advertising now represents 10 percent of the local online ad market, and revenue from rich media advertising is expected to grow to $5.1 billion by 2016. "We believe RAMP will significantly impact the online advertising space, changing the expectations of the entire value chain,” said Michael Sawtell, chief operating officer, Local Corporation. “Thanks to RAMP, creative professionals can quickly make critical changes to increase ad relevancy. Additionally, the unique inclusion of local product data is a potentially powerful solution for retailers.” Broadcast Interactive Media (BIM), based in Madison, Wis., is among the first to utilize the RAMP system and increase its advertising efficiency. “RAMP will allow us to create rich media campaigns across our vast ad network of TV, radio and newspaper properties. As a result of using RAMP to create and deliver campaigns, we expect to serve up to 500 million impressions per month, which illustrates the platform’s ability to scale,” said BIM vice president of local sales, Mike Schuch. Related headlines Local.com expands agreement with AT&T Interactive Local.com’s Spreebird launches mobile apps Local.com launches Exact Match |
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