Presented by etnies and Monster Energy, The Maloof Money Cup was
created by brothers Gavin and Joe Maloof, who own the Palms Casino in
Las Vegas and the Sacramento Kings. And everyone involved plays a part
in the planning process: Last Friday, Pierre André Senizergues, owner
and CEO of etnies, and Joe Maloof met at the brand's private
skateboarding training facility in Lake Forest to discuss their partnership.
Among the other features of the event:
appearances by well-known skaters such as Paul Rodriguez, Ryan Sheckler
and Mike Carroll, as well as live music and entertainment.
The O.C. Fair begins July 10 – and runs through Aug. 9.
For more on the Maloof Money Cup, go to maloofmoneycup.com. Tickets are also available at ticketmaster.com.