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Marshall Advertising and Yamaha unleash campaign
The national TV spot by Marshall of Costa Mesa for Cypress-based Yamaha will take the industry by storm.
By Susan BelknappPublished: February 11, 2009 03:00 PM
Costa Mesa-based Marshall Advertising and Design (MAD) announced Tuesday that it wrapped production on its latest series of spots for the new Yamaha YFZ450R sport all-terrain vehicle.
The spot has a “storm warning” theme, which is part of a branding effort that warns its competition to run for cover.
The 30-second TV spot is designed to support the national print schedule and features cuts of severe weather with action shots of the YFZ450R. A voiceover issues warnings to the competition that it’s about to get nasty outside so they should hide indoors.
“The YFZ450 is a legend in the ATV industry – over the years it’s has won countless ATV racing titles. Now Yamaha’s bringing out a whole new model specifically for motocross,” says Mike Voornas, senior art director at Marshall Advertising & Design. “We wanted to rub both the ATV and its storied history in the competition’s faces just a little bit.”
The current print campaign and TV spot for the YFZ450R are part of a multi-million dollar budget that supports Yamaha’s 2009-model year motorcycle product line.
“The strategy of this year’s campaign is to communicate Yamaha’s leadership position in the category,” says Ed Gines, associate creative director. “Not only is Yamaha number one in sport ATV sales, but this past season, they won the Quadcross ATV championship as well as the GNCC championship.”
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Readers Feedback:
Nice. Hmmm, you guys should use Garage Films.
Signed
anonymous :)
Comment at 3/17/2009
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The spot has a “storm warning” theme, which is part of a branding effort that warns its competition to run for cover. The 30-second TV spot is designed to support the national print schedule and features cuts of severe weather with action shots of the YFZ450R. A voiceover issues warnings to the competition that it’s about to get nasty outside so they should hide indoors. “The YFZ450 is a legend in the ATV industry – over the years it’s has won countless ATV racing titles. Now Yamaha’s bringing out a whole new model specifically for motocross,” says Mike Voornas, senior art director at Marshall Advertising & Design. “We wanted to rub both the ATV and its storied history in the competition’s faces just a little bit.” The current print campaign and TV spot for the YFZ450R are part of a multi-million dollar budget that supports Yamaha’s 2009-model year motorcycle product line. “The strategy of this year’s campaign is to communicate Yamaha’s leadership position in the category,” says Ed Gines, associate creative director. “Not only is Yamaha number one in sport ATV sales, but this past season, they won the Quadcross ATV championship as well as the GNCC championship.” Related headlines Irvine’s Kia tops Forbes best autos for carpooling list Orange County gas prices are on the rise OC METRO Minute, Feb. 5: Hurley’s Rob Machado honored |
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Readers Feedback:
Nice. Hmmm, you guys should use Garage Films.
Signed
anonymous :)
| Comment at 3/17/2009 |
