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Marshall Advertising drives The Toll Roads' ad campaign
Costa Mesa-based firm debuts new print, online, cable media plan targeted for Southern California commuters.
By Samantha MayPublished: September 18, 2009 11:37 AM
Photo courtesy of The Toll RoadsCosta Mesa-based Marshall Advertising is launching a new marketing campaign for The Toll Roads aimed at local drivers through print, online and cable TV media.
The TV component will employ Marshall's Cardboard Cutout campaign, which showcases two different scenes – "Dinner" and "Soccer." The first features a wife having a conversation with a cutout of her husband who is trapped on the freeway; in the second, a cardboard goalie fails at blocking the ball in soccer, while the real team member is stuck in traffic.
The goal? To showcase how much time could be saved by driving The Toll Roads, according to Kathryn Jones, Marshall's account executive.
"The humor breaks through the clutter and communicates the strategy in a memorable way,” she says.
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Photo courtesy of The Toll Roads The TV component will employ Marshall's Cardboard Cutout campaign, which showcases two different scenes – "Dinner" and "Soccer." The first features a wife having a conversation with a cutout of her husband who is trapped on the freeway; in the second, a cardboard goalie fails at blocking the ball in soccer, while the real team member is stuck in traffic. The goal? To showcase how much time could be saved by driving The Toll Roads, according to Kathryn Jones, Marshall's account executive. "The humor breaks through the clutter and communicates the strategy in a memorable way,” she says. NEXT PAGE >> Related headlines ReadyOC relaunches preparedness campaign Pretend City auctioning Kobe Bryant T3 vehicle Orange County Great Park Balloon rides high |
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