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Marshall flexes advertising muscle
The Costa Mesa-based company pulls out all the stops with online campaign for VMAX Motorcycles.
By Caitlin AdamsPublished: November 20, 2008 11:31 AM
Marshall Advertising & Design recently launched an advertising campaign for Star Motorcycles, a division of Yamaha Motor Corp., which is based in Cypress. The interactive banner ads feature the all-new 2009 VMAX motorcycle limited-production model.
When first encountered, the VMAX ad appears as a regular flash banner ad with a small video on one side, tempting viewers to click for a larger interactive experience. The expanded ad space offers comprehensive information about the VMAX, including technical specifications, features, ordering information and a gallery. The “mini-microsite” also includes three videos of the VMAX in action.
“This campaign generated a lot of interest and excitement. Online users spent an average of nearly two minutes interacting with the unit – that’s remarkably high engagement,” says said Adrianne Taylor, media supervisor at Marshall Advertising & Design. “We created awareness of the all-new VMAX and had them leaning forward in their chairs.”
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When first encountered, the VMAX ad appears as a regular flash banner ad with a small video on one side, tempting viewers to click for a larger interactive experience. The expanded ad space offers comprehensive information about the VMAX, including technical specifications, features, ordering information and a gallery. The “mini-microsite” also includes three videos of the VMAX in action. “This campaign generated a lot of interest and excitement. Online users spent an average of nearly two minutes interacting with the unit – that’s remarkably high engagement,” says said Adrianne Taylor, media supervisor at Marshall Advertising & Design. “We created awareness of the all-new VMAX and had them leaning forward in their chairs.” |
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