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PHILANTHROPY & CORPORATE GIVING
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‘Read Across America - Driven by Mazda’ benefits public school libraries

Mazda creates a test drive program to raise money for libraries nationwide

by Kirsti CorreaPublished: February 27, 2012 12:25 PM

Mazda has pledged to donate up to $1 million with NEA Foundation’s Read Across America effort to provide funds to struggling public school libraries throughout the country.

Mazda will donate $25 to the NEA Foundation (National Education Association) for every test drive of a Mazda vehicle between Feb. 21 and April 2 in order to reach $1 million. Prior to visiting a dealer, participants must visit the Mazda Test Drive website to obtain a certificate that any Mazda dealer in the U.S. will then validate upon completion of the test drive. Validated certificates will then be redeemed for the $25 donation, and consumers will be entered in a joint promotion in conjunction with the release of Dr. Seuss’ The Lorax.

“The greater importance of our work this summer is our partnership with NEA's Read Across America tour,” said Don Romano, Mazda chief marketing officer. “With the involvement of every one of our 640-plus U.S. dealers, we have raised our long-standing commitment to support literacy across the U.S., helping our nation's children achieve peak performance through the gift of reading.”

Based on the theme of Dr. Seuss’ The Lorax, to care “a whole awful lot,” the Read Across America tour will travel the country making stops at 20 cities and Mazda dealerships to help students learn to enjoy reading. The final stop will be in New York City on March 2 to mark Read Across America Day while celebrating both Dr. Seuss’s birthday and the opening of the 3D feature Dr. Seuss’ The Lorax.

“At a time of budget cutbacks in education resources, including reading resources, NEA appreciates Mazda's unique partnership to help raise $1 million to support our nation's public school libraries and ensure all children have access to the gift of reading,” said NEA President Dennis Van Roekel.


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