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AUTOMOTIVE
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Mazda to double production of popular engine model

The company will increase unit production to meet new demand for SKYACTIV technology

by Mackenna WaterhousePublished: July 11, 2012 09:05 AM

Mazda, which is based in Japan and has its U.S. headquarters in Irvine, will double the production of its SKYACTIV engines this October from 400,000 units for global distribution.

SKYACTIV technology is the basis behind recent fuel-efficient Mazda vehicles and the company anticipates a 30 percent increase in fuel efficiency by 2015 as a consequence.  The 2012 Mazda3 and 2013 CX-5 are the first vehicles in the U.S. to feature SKYACTIV engines.

"The addition of SKYACTIV technology into our U.S. lineup has only further bolstered Mazda's sales and reputation within the industry and, most importantly, among consumers," said Jim O'Sullivan, president and CEO of Mazda North American Operations. "Mazda3 has always been a stellar performer and when coupled with CX-5, more than 55 percent of sales in June consisted of SKYACTIV vehicles."

The Mazda3 sedan offers 40 MPG on the highway and starts at $18,700.

The CX-5 compact SUV, the first model to receive a full suite of SKYACTIV technology, offers 29 front-wheel-drive MPG and 28 all-wheel-drive MPG, the highest highway fuel economy of SUVs sold in North America.


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