RETAIL
Untitled Page
Microsoft opens store at The Shops at Mission Viejo
The firm is embarking on a new retail effort.
By Kristen SchottPublished: October 28, 2009 09:33 AM
Microsoft Corp. is opening its second store ever and its first in California today at The Shops at Mission Viejo. It's a new enterprise for the company, which launched its first retail spot in Scottsdale, Ariz., last week.
Microsoft spokeswoman Lindsey Kociela says the company selected the Mission Viejo location because of its prime retail offerings in Orange County.
Through the local store, as well as the Scottsdale spot, the company is working to "connect directly" with consumers.
"Right now we're ... learning from the shopping habits and technology preferences of O.C. residents," says Kociela.
NEXT PAGE >>
Related headlines
Aliso Viejo: It's all here; it's all close
Santa Ana's Crave Entertainment inks deal with Discovery
Ingram Micro acquires Computacenter Distribution
Broadcom debuts product; criminal trial resumes
|
||||
|
Microsoft spokeswoman Lindsey Kociela says the company selected the Mission Viejo location because of its prime retail offerings in Orange County. Through the local store, as well as the Scottsdale spot, the company is working to "connect directly" with consumers. "Right now we're ... learning from the shopping habits and technology preferences of O.C. residents," says Kociela. NEXT PAGE >> Related headlines Aliso Viejo: It's all here; it's all close Santa Ana's Crave Entertainment inks deal with Discovery Ingram Micro acquires Computacenter Distribution Broadcom debuts product; criminal trial resumes |
||||
