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Mimi’s Café “goes red” for women in February

The French-inspired café joins the American Heart Association’s campaign for women's heart health

by Caitlin AdamsPublished: February 01, 2012 02:35 PM

Mimi’s Café, the Irvine-based Parisian-style neighborhood bistro, has taken on the color of love in February to show its support of the American Heart Association’s Go Red for Women movement.

Go Red For Women is a national campaign by the American Heart Association dedicated to furthering discussion and educating women about the importance of heart health. Heart disease is the number one cause of death among women.

"We are honored to be the first restaurant to nationally support the American Heart Association's Go Red For Women movement," said Mark Mears, Mimi's president and chief concept officer. "It is not only a cause that perfectly aligns with the values of our company, it is an issue that our guests care deeply about. We are dedicated to providing awareness and education, along with more healthy dining choices and helpful tips, so our guests have the tools they need to make heart healthy choices while dining out."

Mimi’s is kicking off its national Go Red campaign on National Wear Red Day, Friday, Feb. 3. Guests who wear red to visit a Mimi’s Café restaurant on Friday will receive a free cup of soup with the purchase of any other menu item. Throughout the month of February, guests are also invited to donate to the American Heart Association’s efforts to combat heart disease through education initiatives and outreach. Guests who contribute $1 will be invited to fill out a heart-shaped tribute card, and those who donate $5 will receive a red dress lapel pin. All guests who contribute to the American Heart Association during the month will receive coupons good for savings and discounts at Mimi’s Café.  

"As the first restaurant to nationally support American Heart Association's Go Red For Women movement, Mimi's Cafe is playing an important role in the fight against heart disease, women's No. 1 killer," said William H. Roach Jr., chairman of the board of the American Heart Association. "We're thankful to Mimi's Cafe for helping Go Red For Women make ending heart disease a reality."

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