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AUTO INDUSTRY NEWS
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Mitsubishi launches first online auto test drive

The Cypress-based automaker’s Live Drive allows users to take its new Outlander Sport for a virtual spin.

BY AMANDA EDENPublished: October 11, 2010 11:13 AM

Cypress-based Mitsubishi is encouraging car-shoppers to take its new Outlander Sport for a spin – virtually, that is.

From Nov. 1-10, the carmaker will allow car enthusiasts and virtual reality geeks alike an opportunity to test drive the 2011 crossover vehicle online, using interactive remote control capabilities.

The technology uses multiple point-of-view video cameras, advanced electronic receivers and state-of-the-art servo motors to control the vehicle’s dynamics and sync it with precision GPS mapping.

The virtual test drive program is part of a larger marketing campaign that kicks off on Friday and includes television, print, digital and direct mail promotions.

"We have worked hard to devise a truly innovative marketing campaign utilizing cutting-edge technologies to recreate a genuine Mitsubishi experience that engages consumers upfront about the new 2011 Outlander Sport and the Mitsubishi Motors brand," said Gregory Adams, vice president of marketing for Mitsubishi Motors North America.