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EVENTS AND TRADE SHOWS
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Music industry event draws record numbers to Anaheim

The National Association of Music Merchants’ trade show was attended by more than 90,000.

By Larry UrishPublished: January 18, 2011 02:00 PM

Seen by many as another sign of the recession’s slow turnaround, officials from the National Association of Music Merchants (NAMM) are reporting that the number of attendees and exhibitors at the recent 2011 NAMM Show, an annual industry trade event that recently took place at the Anaheim Convention Center, increased by a small margin.

About 90,114 people attended this year’s four-day show, which ran last Thursday through Sunday, according to NAMM. This shakes out to a 3 percent increase over last year’s event. In addition, 1,417 exhibitors – including 247 new ones – showcased their products and services.

The NAMM Show brings together music retailers and manufacturers to network, and buy and sell their wares. Attendees learn about new instruments and related hardware, and can stay current on tips, trends and changes in the industry.

"The world's brightest minds and most innovative music companies came together in Anaheim for four amazing days of commerce, networking and learning," said Joe Lamond, NAMM president and CEO. "After meeting with NAMM members from around the world, I am continually impressed and amazed at the resolve and optimism our industry has shown these past years, and I believe that we are now on a path of recovery and future growth, as more people of all ages and talent levels discover the fun and proven benefits of playing music."

This year’s show, themed Take it to ’11, featured a new App and Gaming Pavilion, which for the first time showcased several high-tech music-product companies. In addition, the event included a Hands On Training (H.O.T.) Zone, which shared new developments and techniques utilized by members of the recording, DJ and stage/lighting industries.

"The (H.O.T. Zone) session was great – very informative," said Mike Morelli, the engineer and producer of The Upper Room, a Canadian recording studio. "I'm going to go home and experiment. Four days is almost not enough, there's so much here to see … I'll go home and try and use the session aspects in my studio."

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