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NAMM Show opens at Anaheim Convention Center

The National Association of Music Merchants’ annual gathering brings together industry professionals.

By Elysia McMahanPublished: January 20, 2012 07:05 AM

Known as one of the largest music product trade shows in the world, the NAMM Show, hosted by the National Association of Music Merchants (NAMM), opened yesterday at the Anaheim Convention Center. The show’s economic impact is expected to reach $80 million and is likely to draw a crowd of more than 90,000 musical instrument retailers, manufacturers, business partners and their invited guests to the industry’s yearly event. The 110th anniversary of the trade show is themed “Make It Count” and it will focus on creativity and innovation in the music products industry, in which retailers and manufacturers have established original and inventive ways to uphold a thriving business in the face of economic adversity.

The NAMM Show is the summit for musical instrument vendors to observe and purchase the latest musical creations being shown by over 1,400 manufacturers. The total exhibit space and the number of exhibiting companies, global registrants and pre-registered buyers have considerably increased since last year’s gathering. This morning, the doors opened to the industry’s experts in a similar fashion as it has for the past 42 years. The Fernand L. Petiot All-Industry Marching Band was led throughout the convention center by NAMM Members and special guests, including Gov. Mike Huckabee and Michael Butera, executive director of the National Association for Music Education. This “Grand March to the Exposition,” is done through the main aisles and lobby of the trade show to enliven the crowd for the occasion.

As a non-profit association consisted of approximately 9,000 member companies, NAMM brings together, directs and fortifies the $17 billion international musical instruments and products industry. The association’s programs and pursuits are intended to encourage music making to people of all ages.

"We're grateful to once again bring the global music and sound industry together in Anaheim for the NAMM Show," said president and CEO, Joe Lamond. "This is truly the crossroads of product and business innovation, and our members will have the opportunity to see the latest in gear, attend world-class education sessions and network with friends and peers. Our mission is to strengthen the music products industry and promote the pleasures and benefits of music making, and this event is the perfect example of our mission in action."

Today, the trade show will provide guests with the latest concepts and approaches for their businesses, sightings of celebrity musicians revealing instruments, musical performances, networking and business opportunities and an abundance of business and networking opportunities.

Today on the main lobby stage, NAMM will present the “Living Legends Jam,” featuring live music from Roger Fischer (Heart), Richie Castellano and Buck Dharma (Blue Oyster Cult), Frankie Banali (Quiet Riot), Chris Slade (AC/DC), and Micky Dolenz (The Monkees) – just to name a few. Later today, NAMM will co-host the "John Lennon Educational Tour Bus 15th Anniversary Celebration" at the Arena Plaza, featuring a performance by Bootsy Collins & Friends. The 27th Annual TEC Awards will be taking place in the Pacific Ballroom at the Anaheim Hilton. This event will feature Def Leppard guitarist Phil Collen, Jeff “Skunk” Baxter, Weird Al Yankovic, Billy Sheehan, Bernie Williams and Lisa Loeb. During the awards show, the Les Paul Award will be presented to Steve Vai. Tickets are required for this event.

The NAMM Show will once again include a Hands On Training (H.O.T) Zone for industry members to gain some insight on the newest advancements in live sound, recording and stage and lighting industries.

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