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By Colleen RyanPublished: September 01, 2008
The Inland Empire Sales and Marketing Council (SMC/IE) recently announced the winners of Laurel Awards 2008. The annual event, held Aug. 6, recognizes innovations and accomplishments in new-home sales, design, marketing and more.
Highlights of the evening included special recognition for the 2008 Hall of Fame inductee, Steve Johnson of Metrostudy. Tony Cappelli of Stephen’s Hope received the President’s Award, and Angela DiGregorio-Carmen of D.R. Horton took home the Rookie Sales Associate of the Year title. Sommer Lira, a member of SMC/IE and membership chairwoman of the Women’s Council of the Inland Empire, served as Miss Laurels 2008.
Some of the night’s most anticipated awards were the Community of the Year honors. Brookfield Homes swept the category with wins for Portico (attached), Gatehouse (detached) and Edenglen (Masterplanned Community of the Year). The exclusive Builder of the Year honor went to MBK Homes. Laurel Awards 2008 named Matt Sauls of Pardee Homes as Marketing Director of the Year and Ken Hyland of Beazer Homes as Sales Manager of the Year. Innovative graphics, ads and other sales materials also received recognition. The Best Logo award went to Shea Homes and L&A Marketing and Advertising for Three-65. Pardee Homes and Allan Zukor Design won the Best Graphic Continuity nod.
John Laing Homes and The Roxburgh Agency won Best Brochure and Best Series of Print Ads for Summerly. The work of Standard Pacific Homes and Hayes Martin Associates received honors for the Best Ad. The Best Signage award was a tie between John Laing Homes and Temeka for Fusion 5, and Taylor Woodrow Homes and Temeka for Market Street.
SMC/IE, a council of the Building Industry Association of Southern California (BIASC), is dedicated to advancing the discipline of marketing and sales through education and networking.
For complete information on Laurel Awards 2008, please log on to laurelawardsinfo.com.
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Highlights of the evening included special recognition for the 2008 Hall of Fame inductee, Steve Johnson of Metrostudy. Tony Cappelli of Stephen’s Hope received the President’s Award, and Angela DiGregorio-Carmen of D.R. Horton took home the Rookie Sales Associate of the Year title. Sommer Lira, a member of SMC/IE and membership chairwoman of the Women’s Council of the Inland Empire, served as Miss Laurels 2008. Some of the night’s most anticipated awards were the Community of the Year honors. Brookfield Homes swept the category with wins for Portico (attached), Gatehouse (detached) and Edenglen (Masterplanned Community of the Year). The exclusive Builder of the Year honor went to MBK Homes. Laurel Awards 2008 named Matt Sauls of Pardee Homes as Marketing Director of the Year and Ken Hyland of Beazer Homes as Sales Manager of the Year. Innovative graphics, ads and other sales materials also received recognition. The Best Logo award went to Shea Homes and L&A Marketing and Advertising for Three-65. Pardee Homes and Allan Zukor Design won the Best Graphic Continuity nod. John Laing Homes and The Roxburgh Agency won Best Brochure and Best Series of Print Ads for Summerly. The work of Standard Pacific Homes and Hayes Martin Associates received honors for the Best Ad. The Best Signage award was a tie between John Laing Homes and Temeka for Fusion 5, and Taylor Woodrow Homes and Temeka for Market Street. SMC/IE, a council of the Building Industry Association of Southern California (BIASC), is dedicated to advancing the discipline of marketing and sales through education and networking. For complete information on Laurel Awards 2008, please log on to laurelawardsinfo.com. |
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