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![]() Industry News Homebuyers seeking energy-efficient living will benefit from significant savings on their utility bills each month, by choosing from a select number of new homes featuring advanced solar panels at Alberhill Ranch in Lake Elsinore. Other energy-wise features available to all residences include fully insulated attic spaces and exterior walls, programmable thermostats and dual-glazed vinyl windows. “Saving people money on their energy bills is just one way life at Alberhill Ranch is a cut above the ordinary,” says Tom Tomlinson, senior vice president of Alberhill Ranch. Newport Beach-based MasterCraft Homes and Seal Beach-based Olson Homes recently selected Weston/Mason Marketing as the agency of record for both companies’ strategic branding, print advertising, new media and public relations needs. The award-winning firm’s 19 years of real estate expertise are key to marketing the builders’ groundbreaking new-home communities in Hollywood, for MasterCraft, and across the Southland, for Olson. “While today’s economy presents many unique challenges, it concurrently presents many exciting opportunities for a full-service, strategically focused marketing communications company such as ours. Our goal is to help clients grow their businesses in spite of the adverse economic pressures being felt throughout the economy,” says Weston/Mason CEO Tom Weston. Shea Homes, America’s 5-Star homebuilder, will be hosting a special 5-Star event at 24-Seven and Three-65 at Victoria Gardens in Rancho Cucamonga and will be giving home shoppers the chance to win one of five 5-Star Dream Prizes. The grand prize winner will receive a 5-Star spa vacation, a 5-Star home theater package, a 5-Star cruise, a 5-Star golf vacation or a 5-Star dining experience. All it takes to be eligible to win is to visit and register at 24-Seven or Three-65, or register online at sheahomes.com/fivestar between now and July 31. “Our 5-Star Dream Prizes are our way of thanking everyone who shares our passion for excellence.” states Heather Stevenson, vice president of sales and marketing for Shea Homes Southern California. |
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