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PHILANTHROPY & FUNDRAISING
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Neudesic delegation to appear at American Liver Foundation fundraiser

The Irvine-based technology firm has reserved 2 tables at the Arizona event

by jacy danquePublished: May 31, 2012 08:30 AM

To show its support in the fight against liver disease, Neudesic will attend one of the American Liver Foundation's annual fundraisers, Flavors of Phoenix, sending a large group to enjoy the benefit dinner prepared by Phoenix-area chefs and an auction to raise money for  the nonprofit. The event will take place on June 7.

The Irvine-based technology firm offers solutions based on Microsoft’s technology programs to increase business opportunities for their clients. The company specializes in connection systems, custom application development, engagement management, business analysis, quality assurance and testing. Parsa Rohani, Tim Marshall and Anthony Ferry founded the company in 2002.

“A decade ago, when my partners and I started Neudesic, we made it part of our corporate culture to give back – not just with our dollars, but through technology as well,” said Rohani, Neudesic’s CEO.

Flavors of Phoenix began in 1991 and has since grown into a 20-city fundraiser throughout the country, raising millions of dollars each year for the American Liver Foundation’s goal to promote awareness and support research for the prevention and treatment of liver disease.

Neudesic has sponsored a number of charitable organizations and related events, including the U.S. Marines’ Toys for Tots, Goodwill Industries, St. Jude’s Hospital, the American Red Cross and the American Cancer Society. The company has also taken on significant humanitarian aid projects in collaboration with other firms and organizations.

After a cyclone devastated Myanmar in 2008, Neudesic joined with Microsoft to assemble an information portal for the United Nations to aid in coordinating the activities of non-government organizations in the region. The following year, the companies designed a website for America I AM: The African American Imprint exhibition, sponsored by the Tavis Smiley Foundation. After the 2010 earthquake in Haiti and 2011 tsunami in Japan, Neudesic’s founders agreed to match employee donations to help send relief efforts to the two countries.


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