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AUTOMOTIVE INDUSTRY
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Nitto Tire gears up for the Ultimate Desert Race

The high performance tire producer Nitto Tire, unveils its new secret weapon for the toughest race of the year.

by Crystal NguonlyPublished: January 23, 2012 12:35 PM

As a producer of performance tires, Cypress-based Nitto Tire is preparing to create an edge for its teams with the development of a new tire specifically designed for the King of the Hammers: The Ultimate Desert Race. The 40x13.50R17 Trail Grappler K-spec tire was created to tackle the high speed and intense rock climbing aspect of the grueling desert race.  

In the lineup to lead Nitto Tire’s six sponsored teams in the race are top industry drivers, including Loren Healy, a 2010 King of Hammers winner; Jason Scherer, a 2009 first place winner; Cottin Rodd, Derek West, Mel Wade and Masa Tsuda. Hoping that this year’s state-of-the-art designed tires will amp up the enthusiasm for winning the King of Hammers race, the company is also creating a documentary-style film of the dangerous California desert race, which will be made available on the office Nitto Tire website.

Tim Coltey, Nitto Tire’s marketing and event specialist, says the new Trail Grappler K-spec tire will definitely give their teams an edge at this year’s competition.

“King of the Hammers is such a grueling and demanding race, drivers are constantly looking for any advantage against their competitors,” Coltey said. “With Nitto's development of the Trail Grappler K-Spec, we are confident the Nitto teams will have that extra edge as no other tire can handle the speed, dirt and rock crawling like this new tire."

Nitto Tire produces high performance tires for off-road racing and street racing. Some of the tires produced include all terrain SUV and truck tires, highway terrain light truck tires and max performance tires. With test facilities in both the U.S. and Japan, the company has been producing high quality tires for vehicle enthusiasts since 1979.

The 40x13.50R17 Trail Grappler K-spec tire was designed specifically for the King of the Hammers race, is not approved by the Department of Transportation, and will not be made available commercially.

The King of Hammers: The Ultimate Desert Race is an intense off road desert race in Means Dry Lake in Johnson Valley, Calif., that tests the skills of drivers through speed and rock climbing abilities. Taking extreme racing to another level over 120 miles of desert, only about half of the participating teams actually finish the course. This weeklong event kicks off on Feb. 6.


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