• May 2015
Add an event

Untitled Page

Nitto Tires-sponsored teams finish in top 5 in challenging off-road event

The 165-mile King of the Hammers is considered one of the toughest races in the world.

By Kirsti CorreaPublished: February 16, 2012 08:00 AM

Racing without any product failures helped two teams sponsored by Cypress-based Nitto Tires finish in the top five, out of 49 finishers, last Saturday in the King of the Hammers desert race.

Consisting of 165 miles of sand and rock trails, the King of the Hammers is considered one of the toughest 4x4 desert races in the world. Every year, fewer than half of all participants finish the race, but Nitto Tires’ teams, Crush Motorsports and Healy Racing, earned fourth- and fifth-place finishes. 

"It was another challenging race," said Derek West of Team Crush Motorsports. "However, the unflappable support of our sponsors enabled our team to perform at our best and deliver the results that we knew we would achieve."

West experienced a GPS malfunction in the beginning of the race but managed to catch up for a total time of 7:20:24, sealing the fourth place finish.

Healy Racing, led by driver Loren Healy, finished in fifth place, with an overall time of 7:22:05.

"We are so proud of our race teams for finishing such a brutal race," said Tim Coltey, Nitto Tires’ marketing and events specialist. "Our team's performance and contribution to this success started before the race began.”

Related headlines
Nitto Tire gears up for the Ultimate Desert Race
Nitto Tire partners with Cie Games to integrate its brand with a Facebook activity
Kia named top car manufacturer for best cost of ownership