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OCTA sweeps honors at annual Protos Awards

The agency is recognized for its successful public relates and marketing initiatives

by Griffin RogersPublished: June 13, 2012 01:30 PM

The Orange County Transportation Authority may need help hauling the awards the agency received from the 37th annual Protos Awards, held on June 1, after being presented with 17 honors by the Orange County Chapter of the Public Relations Society of America for excellence in marketing and public relations.

In addition to receiving Best in Show for its “O.C. Jobs Now” Initiative, OCTA took home eight first-place awards and eight Awards of Excellence. Ted Nguyen, Public Communications and Media Relations Manager for OCTA, was given the Distinguished Service Award for his work in public relations.

More than 200 communications professionals showed up to the event, held at the OC Fair and Event Center in Costa Mesa, to honor colleagues for their work in community outreach, collateral materials and multimedia presentations, multicultural and media relations programs, and more.

“Reaching the public is a critical part of OCTA’s mission and I’m proud of our team’s hard work in delivering cost-effective programs,” OCTA CEO Will Kempton said. “These programs required superior strategic planning and precise execution that netted impressive results to enhance transportation in Orange County.”

One such program was the O.C. Jobs Now Initiative, a program applauded by the Public Relations Society for its effectiveness in communicating how to break down barriers in the project delivery process in order to create new jobs.

Other notable OCTA programs that received awards were the 7th Street Bridge Closure Public Awareness Campaign, the Counter Terrorism Hits Streets of O.C. Press Conference, the Measure M Ends with Promises and Projects Delivered Media Pitch, and the 2011 Jingle Pass Holiday Pass Promotion.

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