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MARKETING & BRANDING NEWS
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OCTANe appoints new PR agency

Fleishman-Hillard International Communications will work to increase the local tech firm’s presence in O.C.

By Kirsti CorreaPublished: February 09, 2012 08:00 AM

Aliso Viejo-based  OCTANe has teamed up with PR/branding firm Fleishman-Hillard International Communications to spread awareness about the technology company throughout in Orange County.

“The region is among the most diverse high-tech economies in the country, with leading research institutions, a well-educated workforce and a solid foundation of top technologies headquartered in the area,” said Della Sweetman, senior partner and general manager of Fleishman-Hillard. “We’re delighted to be able to formalize a partnership with OCTANe to demonstrate the organization’s value to current and future stakeholders, and to highlight business opportunities in Orange County.”

Fleishman-Hillard will head all communication strategies, including media relations, social media and business-to-business campaigns. It will also work off of OCTANe’s current “Fueling Innovation in the O.C.” vision to promote the capital and resources needed to increase technology growth in the area.

“We’re pleased with what we’ve accomplished at OCTANe to date but know there is plenty more opportunity for our growth within the Orange County community, and to further solidify our position as the facilitator of investment and resources,” said Matthew Jenusaitis, company president. “We also want to elevate recognition for Orange County’s innovation ecosystem in key technology and investment hubs across the country.

Through the new programs, OCTANe will focus on key targets that can benefit the most from the success that the company has demonstrated for the past 10 years.

“Our partnership with Fleishman-Hillard gives us a locally based team with the national and global communications resources that can help us reach our next-level goals,” said Jenusaitis.

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