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Irvine’s O’Neill sets its sights on emerging young talent

The action sports apparel company partners with Teen Vogue to showcase local high school designers.

By Susan BelknappPublished: September 24, 2009 02:53 AM

Irvine-based O'Neill Clothing, a surf, snow and youth lifestyle apparel company, will host the second annual Generation Next fashion show in association with Teen Vogue, on Friday, September 25 at 7:30 p.m. at Seven Degrees in Laguna Beach.

As part of a six-month program based at O'Neill's headquarters, four girls from Southern California high schools have the opportunity to present their original dress and handbag designs on the runway during the unveiling of O'Neill's Spring 2010 collection.

The event, hosted by Musician Thomas Fiss, will feature performance by Fanny Pak from MTV's “America's Best Dance Crew,” in addition to music, prizes and more.

Each Generation Next participant is competing for the ultimate award: a design internship at O'Neill, a $2,000 education scholarship, exposure in Teen Vogue and an O'Neill wardrobe for the entire winning team.

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