MERGERS AND ACQUISITIONS
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PSKW & Associates buys Irvine-based Triax Media
Through the deal, the firm will be licensed to a subsidiary of the New Jersey company.
By Tamirra StewartPublished: February 09, 2010 03:15 PM
Irvine-based marketing and communications firm Triax Media LLC was recently acquired by New Jersey's PSKW & Associates for an undisclosed amount.
Through the deal, PSKW licensed the purchase to its subsidiary, Centricity Group, which owns technology-based products that allow its pharmaceutical clients to manage communications between physicians and patients.
It's a positive move for Centricity, which will utilize Triax's technology platforms – which focus on relationship marketing, personal and nonpersonal promotions and medical education – to support its own product manufacturing.
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Through the deal, PSKW licensed the purchase to its subsidiary, Centricity Group, which owns technology-based products that allow its pharmaceutical clients to manage communications between physicians and patients. It's a positive move for Centricity, which will utilize Triax's technology platforms – which focus on relationship marketing, personal and nonpersonal promotions and medical education – to support its own product manufacturing. NEXT PAGE >>> Related stories: Will 2010 be the M&A comeback year? SCM stockholders approve Bluehill ID AG merger CommerceWest Bank completes Discovery merger O.C.'s top lawyers: mergers and acquisitions |
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