As part of its Dress Irresponsibly campaign, Anaheim-based PacSun – a youth-oriented action-sports clothing retailer that sells such popular local brands as Hurley, Billabong, O’Neill and Vans – has teamed up with broadcasting giant MTV to send two winners to the Rock the VMAs contest. They will attend the 2011 Video Music Awards, slated to take place in late August.
In addition to a free trip to Los Angeles for the awards show, the contest’s grand prize winner will strut the red carpet in a fashion ensemble inspired by PacSun. The winner and a friend will also be featured in an on-air series produced for the VMA pre-show, highlighting their search for the ideal outfit.
The Rock the VMAs contest runner-up will win a free trip to the show, and five other contestants will receive PacSun VMA gift bags.
Contestants must submit a 250-word essay and optional photo depicting the way they “dress irresponsibly.” The initiative, which launched in early April, promotes embracing individuality through style and attitude.
Contestants can submit their essays and photos, which will be accepted until July 21, by visiting pacsun.mtv.com.
PacSun unveils Dress Irresponsibly campaign
PacSun licenses Modern Amusement brand
Hurley introduces Phantom 4D Boardshort