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HOSPITALITY INDUSTRY NEWS
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Californians invited to enter hotel logo-design contest

The winning entrant will receive a stay worth $3,000 at newly renovated Pacific Edge Hotel in Laguna Beach.

By Larry UrishPublished: May 25, 2010

In a move to help publicize the reopening of the Pacific Edge Hotel, located in downtown Laguna Beach, Californians are invited to “create a permanent mark in the sand” by submitting designs, one of which will be chosen as the revamped waterfront property’s logo.

The contest is administered by Joie de Vivre, which owns more than 25 high-end “boutique hotels” located throughout the state. The Pacific Edge, set to reopen in mid-June, is the company’s newest acquisition. The logo, according to hotel company reps, should reflect the California lifestyle and be “iconic, vibrant, energetic and timeless.”

The winning designer will receive a two-night’s stay, valued at $3,000, in the hotel’s Villa. Two runners-up will receive $200 gift certificates that can be used at any Joie de Vivre property or restaurant.

The winning logo – to be chosen by Kurt Bjorkman, Pacific Edge general manager, and Chip Conley, Joie de Vivre founder and CEO  – will be announced after the contest’s submission deadline, June 17. 

“We are excited to launch this contest, especially since we hope the local community will get involved,” said Conley. “We can’t wait to see the unique logos that our dynamic patrons come up with.”

Vacationers – adrenaline junkies or otherwise – who stay at the Pacific Edge this summer will receive $150 toward one of several high-octane activities, including shark diving, zip-lining, car racing and paintball, among others. The hotel’s Livin’ on the Edge package will be in effect until Sept. 30.

Go here for additional information about the logo contest.

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