“Also, the eFX system’s capabilities for communicating personalized
content and advertising will help us increase opportunities for
in-flight revenue generation,” continues Hofverberg.
TUIfly
Nordic is a part of TUI Travel PLC and the Fritidsresor Group. It
operates holiday charter flights to destinations in the Canary Island,
Egypt, the Mediterranean, Turkey, Florida, Cambodia, Cape Verde,
Mauritius, Maldives and Thailand from airports in Sweden, Norway,
Denmark, and Finland.
Thomson Airways, another member of TUI Travel PLC, is also a customer of Panasonic Avionics.
“Working
with TUIfly Nordic expands and strengthens Panasonic Avionics’
relationship with the TUI Group,” says Paul Margis, CEO of Panasonic
Avionics Corporation. “We are proud that TUIfly Nordic chose the
Panasonic eFX system as it breaks new ground for in-flight
entertainment in the Nordic region.”