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Panasonic Avionics inks deal with Israir Airlines

Lake Forest firm installs entertainment, communication systems on A320 aircraft.

By Tamirra StewartPublished: March 05, 2010 01:57 PM

Lake Forest-based Panasonic Avionics Corp. will install its in-flight entertainment and communication systems on three of Tel Aviv-based Israir Airlines A320 aircraft.

The first plane already has been equipped with the Digital Multiplexed Passenger Entertainment System, an overhead in-flight audio and video distribution product, which was developed for narrow-body aircraft such as the A320.

The product is expected to boost the airline's "competitive advantage" by offering a more interactive and entertaining experience during travel, according to Paul Margis, CEO of Panasonic Avionics.

The entertainment system incorporates Panasonic’s X Series, which provides the traveler access to e-books, games, videos and shopping, among other features.

“The quality and innovation of the product is in line with the high expectation of our passengers, who want a rich and seamless ground-to-air in-flight entertainment experience,” says Tamir Jacoby, service manager at Israir.

Panasonic's customer service offerings also played a part in the decision to select the system, adds Jacoby.

“We are very impressed with Panasonic’s global support network and having local support based in Tel Aviv was important in our decision,” he says.

Established in 1979, Panasonic Avionics Corp. is a subsidiary of Panasonic Corp. of North America. The company serves more than 200 customers worldwide and provides in-flight entertainment systems on more than 3,700 aircraft.

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