PowerDirect: energy savings continued ... The conservation package is comprised of a customized bag hung on the
door of every residential front door. Inside the bag is a selection of
energy-saving materials and tools. For example:
• CFL light bulbs • Toilet tank fill cycle diverters • Air deflectors • Faucet aerators • Door sweeps • LED nightlights • Energy tip wheels • Custom promotional/informational materials
PowerDirect
will provide all packaging and assembly of the bag and its contents,
which will include: reliable distribution based on the latest
segmentation tools, GPS tracking, independent auditing by industry
expert and Verified Audit Circulation (VAC).
Optional post-campaign response models can include usage/trial, intent-to-purchase, brand awareness and recall studies.
PowerDirect clients include major advertising agencies and Fortune 500 companies such as Best Buy, Comcast and Target, among others.