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ENERGY
Untitled Page Published: March 11, 2009



PowerDirect: energy savings continued ...
 
The conservation package is comprised of a customized bag hung on the door of every residential front door. Inside the bag is a selection of energy-saving materials and tools. For example:

• CFL light bulbs
• Toilet tank fill cycle diverters
• Air deflectors
• Faucet aerators
• Door sweeps
• LED nightlights
• Energy tip wheels
• Custom promotional/informational materials

PowerDirect will provide all packaging and assembly of the bag and its contents, which will include: reliable distribution based on the latest segmentation tools, GPS tracking, independent auditing by industry expert and Verified Audit Circulation (VAC).

Optional post-campaign response models can include usage/trial, intent-to-purchase, brand awareness and recall studies.

PowerDirect clients include major advertising agencies and Fortune 500 companies such as Best Buy, Comcast and Target, among others.

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