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Project Playhouse celebrates children, supports housing projects

HomeAid OC’s annual Project Playhouse fundraiser displays in South Coast Plaza for National Child Awareness Month

by Lexi MalleoPublished: August 28, 2012 03:15 PM

This year’s Project Playhouse Fundraiser from HomeAid OC will fall during National Child Awareness Month in September. The Festival of Children is this year’s sponsor for the annual event, known for inspiring the most detailed and impressive playhouses.

Themed “Doorways for Hope,” this year’s playhouses designed and built by local architects and homebuilders will be displayed at South Coast Plaza beginning Sept. 1. The unique and whimsical playhouses are created to raise major funding to assist homeless women, men and children.

The playhouses will be on display for the month of September every Saturday and Sunday from noon to 4 p.m. outside Macy’s valet and in the Jewel Court. They will be auctioned to the public during a gala event on October 5 at the Balboa Bay Club.

Whereas in the past visitors were able to tour the Project Playhouse Village on certain days, this year’s display will not allow foot traffic through the playhouses. HomeAid OC says the reason the houses are closed off is to preserve the interior quality for the future owners.

For the past 21 years, homebuilders, architects, and designers have constructed one-of-a-kind playhouses for the annual fundraiser. This year, the Project Playhouse event will feature houses with names like Tugboat Annie, Ginger Dreams, River Belle, Tom Sawyer’s River House and The Enchanted Treehouse. Since its founding, the event has raised more than $6.3 million to help the non-profit organization complete 49 housing developments, which were gifted to 25 service providers which provide aid and shelter to homeless men, women, and children.

“Each year, tens of thousands of visitors marvel at the imagination, creativity and detail that go into these remarkable playhouses,” said Scott Larson, executive director of HomeAid Orange County. “Importantly, while the playhouses amaze and delight, they also increase the public’s awareness of the critical issue of homelessness in Orange County, and inspire many to join us in building new doorways for hope for children and families.”

The Festival of Children Foundation, which includes 75 child-serving charities, will be hosting free weekend activities, celebrity appearances, and live performances in honor of National Child Awareness Month. The non-profit organizations will be bringing together the charities in effort to improve the lives of children.


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