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Irvine-based Kelley Blue Book releases list of car brands on the rise and fall

Ford and Chevrolet lead share of market interest, Toyota and Honda decline.

By Christine BorrmannPublished: June 23, 2009 02:46 PM

Irvine-based Kelley Blue Book, which provides new and used vehicle information to consumers, is releasing its list of the top five upward-climbing and downward-declining automotive brands, with some interesting results. Among them: Ford and Chevy topped the ranking of upward climbers, while Toyota and Honda led for those on the downward spiral.

The list compares market interest among various automobile brands in May compared to the same time last year, based on traffic patterns on kbb.com.

Three of the top five climbers in market interest were domestic companies, according to Jack R. Nerad, executive editorial director and executive market analyst for kbb.com. He says this occurred despite the fact that several domestic auto manufacturers were dealing with bankruptcy.

“Ford undoubtedly took the top spot because it managed to avoid bankruptcy altogether,” says Nerad.

The introduction of new vehicles and heavy advertisement also seemed to contribute to the success of the upward-climbing brands, according to kbb.com. The introduction of Ford’s 2010 Fusion led to a 120 percent increase in year-over-year interest.

Chevrolet was named the second-highest jumping brand in year-over-year share of market interest. The release and promotion of the 2010 Camaro, Traverse and Equinox crossovers spurred consumer interest and caused the increase in attention.

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