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Ritz Camera introduces revolutionary battery

Irvine-based retail camera and photo chain released PowerGenix AA nickel-zinc battery technology.

By Susan BelknappPublished: December 17, 2008 03:50 AM

Ritz Camera, the nation’s largest retail camera and photo chain announced the launch of its Quantaray Super Z battery technology on Tuesday.

The AA rechargeable battery and charger set utilizes nickel-zinc technology (NiZn) and provides greater power for today’s high-drain consumer electronics, which significantly increases performance over regular rechargeable batteries.

Until recently, progress for developing battery technologies to address the needs of power-hungry devices has been lagging because the proliferation of technology happens so fast.

The advanced NiZn performance of the Super Z will meet the increasing demand of high-drain digital cameras and accessories. The battery works by delivering a higher voltage than existing rechargeable cells. A camera equipped with NiZn cells has a brighter flash, shorter flash recovery times and more shots per charge.

“Quantaray Super Z batteries exemplify Ritz’s commitment to providing customers with innovative, world-class products. Responding to the demand for better battery performance, we’ve selected state-of-the-art nickel-zinc technology to deliver the advanced power required of today’s camera and photo electronics,” says Ritz Camera CEO David Ritz. “With greater power for better camera performance coupled with easy recharge and operation, Super Z means you’ll never miss the shot.”