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Rokform launches tree-planting campaign

The company partners with American Forests’ Global Releaf program

by Jason WheelerPublished: August 31, 2012 11:05 AM

Rokform, a Santa Ana-based designer and manufacturer of accessories for the iPhone, iPad, and other mobile devices has launched a program to plant a tree for every Rokbed or Roklock case sold.

The company has partnered with American Forests, a nonprofit conservation organization that restores forests around the world. The organization’s Global Releaf program collaborates with local individuals, organizations, agencies, and corporations to plant trees locally and worldwide. Through the program, Rokform will plant one tree for every Rokbed and Roklock case sold until July 31, 2013.

Manufactured in the U.S., the Rokbed Fuzion, Rokbed v3, and Roklock protect smartphones and tablets in either aircraft grade aluminum or reinforced polycarbonate.     As part of the partnership, the products will feature new packaging sporting the American Forests logo in order to let the public know about the environmental effort.

Rokform’s vice president, Jeff Whitten, said the collaboration is a fitting partnership. “Rokform cases have been protecting iPhones against the environment and its potential hazards,” Witten said. “Now it’s time to do our part to start protecting the environment as well. Working with American Forests is a great way for us to make an impact.”

American Forests also welcomes the new partnership. “We’re pleased to be partnering with Rokform to help increase the number of trees and the benefits they provide around the country,” said Lea Slone, American Forests’ vice president of Communications.

Over the past 22 years, American Forests has planted more than 40 million trees in 50 states and 38 countries as part of its goal of restoring forest ecosystems.


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