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Roland helps NASCAR race team start 2012 with new designs

Irvine-based printing company’s technology was used to prepare cars for race day

by Kirsti CorreaPublished: February 23, 2012 12:25 PM

North Carolina-based Richard Childress Racing opened NASCAR season last weekend with updated vehicles designed by the RCR Graphics Center using printers from Irvine-based Roland.

“In preparation for this year’s season, we have already wrapped 37 cars, trucks and trailers, some as long as 53 feet, using more than 8,100 square feet of printed vinyl each week,” said Nick Woodward, graphics manager for the RCR Graphics Center.

The team of designers uses four Roland printers including a VersaCAMM VS-640 metallic inkjet printer, XC-540 printer, XJ-640 printer and a XC-540MT printer.  

“We basically take the off-season to give each vehicle a makeover,” said Woodward. “With new sponsors this year and new, updated branding elements for our returning sponsors, we have produced hundreds of new graphics and wraps over the last month or two.”

RCR Graphics Center also worked on several signage and event graphics that are featured around the pit box and other areas of the track.

“It’s a lot of hard work, but the results make it all worthwhile,” said Woodward. “All of our cars and trucks have been redesigned and all are absolute show stoppers.”

The printers operate seven days a week for up to 16 hours a day in order to have everything ready by the start of the season.

“RCR is a very exciting, multi-faceted organization, and we are proud to be a part of it,” Woodward said.  “Roland printers keep our teams looking their best, which is all important when you step into the winner’s circle.”

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